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Founder · Setups Works Lab

Nitheesh Rajendran

Founder of Setups Works Lab and Setups Works. Passionate about Artificial Intelligence, software engineering, and building developer tools that help programmers prepare for coding interviews.

Nitheesh Rajendran, Founder of Setups Works Lab
Role
Founder · Software Developer · Web Designer · Digital Marketer · Film Director
Based in
Elavur, Tamil Nadu, India
Born in
Elavur, Tamil Nadu, India
Education
Bachelor of Technology (B.Tech) — Computer Science and Engineering (Artificial Intelligence & Machine Learning)Vels Institute of Science, Technology & Advanced Studies · 2022–2026

Early life

Nitheesh Rajendran is an Indian entrepreneur and software developer from Tamil Nadu, India. An early interest in computers, design and the internet moved from building websites to building complete software products, mobile applications and AI-powered tools.

Career

He began professionally as a freelance web developer, building sites and digital products for businesses and startups, then expanded into full-stack engineering, mobile development, UI/UX design, cloud deployment and artificial intelligence. His work spans business websites, e-commerce platforms, AI applications, automation tools, custom dashboards and enterprise software.

Building Setups Works Lab

Setups Works Lab grew out of a specific problem he kept seeing: strong engineers losing offers to interview format rather than ability. It pairs a deep problem bank and an instant multi-language compiler with AI mentoring, spaced repetition and skill analytics — practice that adapts to the person doing it. It is built and operated under Setups Works, the digital agency he founded and leads.

Security research

Alongside development he researches web application security — authentication and API security, secure development practices, the OWASP Top 10 and vulnerability analysis. He follows responsible disclosure: issues found in publicly accessible applications are reported privately to the organisation concerned rather than published.

Filmmaking

Outside software he directs and writes short films, with credits listed on IMDb. He treats creativity and engineering as complementary — the same instinct for structure and pacing that shapes a short film shapes a product.

Skills

Programming languages

JavaScriptTypeScriptPythonJavaHTMLCSSSQL

Frontend

React.jsNext.jsFlutterReact NativeTailwind CSSBootstrap

Backend

Node.jsExpress.jsREST APIs

Databases

MongoDBPostgreSQLFirebaseSupabaseMySQL

Artificial intelligence

Generative AIAI IntegrationPrompt EngineeringAI AutomationLLM Applications

UI/UX

FigmaWireframingPrototypingProduct Design

CMS & e-commerce

WordPressWooCommerceShopifyWebflow

Cloud & DevOps

GitGitHubVercelRenderCloud Deployment

Digital marketing

SEOGoogle AdsMeta AdsBrandingSocial Media Marketing

Cybersecurity

Responsible DisclosureSecurity ResearchSecure Development PracticesWeb Security Testing

Filmography

  • NeramDirector, WriterShort film · Sci-Fi

    A boy's discovery of a time-controlling watch leads him to alter fate, risking the life of a loved one.

  • Number Thaan Kaasu2024Director, WriterShort film · Drama

    Two friends create a virtual wallet for quick cash, unaware a web developer tracks their scam. Their meeting sparks a confrontation and police intervention.

Elsewhere

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